A New Era for Supply Chains: Simplifying Complexity with AI/ML


By Christian Sobb, Executive Vice President, ParkourSC

After more than 20 years of working with traditional supply chain solutions, I’ve seen firsthand how these systems—while once groundbreaking—are no longer able to keep up with the real-time, dynamic nature of today’s global supply chains. The size and scope of the problems as well as the Data necessary for an adequate analysis have evolved, and so must our tools. The complexity, quantity, and frequency of the data that supply chains generate today are simply too much for legacy systems to handle and it extends beyond traditional data sources. That's why I’m incredibly excited about ParkourSC and its ability to unlock new opportunities through AI-powered decision intelligence.

The Power of Data in Today’s Supply Chain

Today’s supply chains are inundated with data. Approximately 402.74 million terabytes of data are generated globally each day, and an astounding 90% of the world’s data has been created in just the past two years. Despite this, only 53% of supply chain leaders are confident in the quality of their master data. For modern supply chains, scalability is critical—not just in handling vast data volumes, but in the frequency of real-time decision-making.

At ParkourSC, our platform is designed to handle this complexity and scale seamlessly. Whether it’s processing hourly data or strategic long-term forecasts, we enable businesses to convert this massive influx of information into real-time, actionable insights that improve agility and resilience. Traditional systems simply cannot keep up with this new pace of data-driven decision-making.

Filling the Gaps Between Traditional Systems

What excites me most about ParkourSC is its ability to not only fill the white spaces between traditional systems like APS, WMS, and TMS but to enable correlation between the impact of discrete siloed actions. Our platform is designed to be extensible and flexible, allowing it to adapt quickly to business needs and enable real-time, multi-horizon planning. For industries like pharma, life sciences, and consumer goods, where speed and precision are mission-critical, ParkourSC’s AI-driven decision intelligence platform offers unmatched scalability and actionable insights.

Having worked with traditional solutions for years, I’ve seen where they fall short—whether it’s dealing with fragmented data, lack of visibility, or reactive rather than proactive decision-making. ParkourSC changes that. We’re enabling businesses to modernize using best of breed capabilities without heavy lift replacement - enabling proactive decisions that optimize resources, mitigate risk, and drive profitability.

Unlocking New Opportunities

The next big wave of supply chain innovation is here, and it’s powered by dynamic Decision Intelligence. AI is data hungry—the more it consumes, the smarter it gets, continuously refining its ability to deliver accurate, real-time decisions. This is the next transformative shift for supply chains, akin to the 2005 shift to the cloud that revolutionized the industry.

ParkourSC is leading this revolution by filling the gaps with cutting-edge technology, including AI/ML, predictive analytics, and no-code/low-code capabilities. These tools empower businesses to not only improve existing operations but unlock entirely new opportunities. Research shows that AI-enabled supply chain management can reduce logistics costs by 15%, cut inventory levels by 20%, and boost service levels by 40%. That’s not incremental improvement—that’s a radical transformation in how supply chains operate.

ParkourSC leverages AI and machine learning to turn blind spots into visibility, enabling businesses to automate workflows and make smarter decisions faster than ever before. We’re helping companies drive agility, precision, and efficiency in a way that traditional systems can’t match.

Let’s Leap Forward Together

It’s time to leave behind the limitations of legacy systems. With ParkourSC, we’re not just solving existing problems—we’re unlocking the future of supply chains. If you’re ready to move beyond the complexity and simplify your decision-making, let’s talk about how ParkourSC can help your business leap forward with AI-powered decision intelligence.

Ready to make complex decisions simple?

Let ParkourSC be your trusted partner in transforming your supply chain into a competitive advantage.