ParkourSC Appoints Holly Roland as Chief Marketing Officer


Industry Veteran to Drive Go-To-Market Strategy and Fuel Business Growth


SAN JOSE, CA, September 8, 2022 -- ParkourSC, a leader in supply chain technology solutions, today
announced the appointment of Holly Roland as Chief Marketing Officer. The appointment comes amid
rapid growth for the company following its recent acquisition of Qopper and the expansion of
ParkourSC’s proprietary digital supply chain operations platform to integrate intelligent digital twin
technology.

Roland, a seasoned strategy, marketing, and product executive veteran, has been driving double-digit
growth for companies such as Oracle and SAP for more than two decades. She has been working closely
with the senior executive team at ParkourSC, led by CEO and President Mahesh Veerina, since late 2021,
guiding the company through a successful rebranding initiative, driving category creation for the
company’s solution, and building go-to-market momentum. She concurrently serves as an Operating
Partner to Cota Capital, a multi-stage venture capital firm, where she has helped several portfolio
companies position their solutions for large enterprise sales and establish high performance operational
strategies.

“We’re delighted to welcome Holly to our executive team in a permanent capacity,” said ParkourSC CEO
and President Mahesh Veerina. “Holly’s expertise has done much to help drive our significant growth
and market penetration. Not only have we redefined ourselves in the market with ParkourSC, but we
continue to win market share, secure top-tier customers, and establish and grow deep strategic
engagements with pharmaceutical and biologics manufacturers, CDMOs, and cold chain packaging and
logistics companies. Holly’s deep industry knowledge and expertise will be invaluable as we continue to
grow the company through our unique, category-defining proposition, core values, and tangible value-
adds for both existing and potential customers.”

Roland’s previous experience included six years at SAP as Vice President of Virsa, an SAP Company, and
later as Vice President of Strategic Portfolio Marketing. She also spent nine years across two periods at
Oracle in strategy, product management and go-to-market roles – first as Director of Emerging Market
and Technologies with its Hyperion Solutions business and then from 2015-2018 as Vice President, Go
To Market Strategy.

Roland graduated BSc, Cum Laude, in Business and Economics from Santa Clara University Leavey School
of Business and was honored as one of Treasury and Risk magazine’s 100 Most Influential People in
Finance – Technology.

“Joining the ParkourSC leadership team presents an opportunity to be part of building something truly
unique in supply chain technology,” said Holly Roland, newly named CMO at ParkourSC. “As global
supply chains continue to face pressure, we are moving customers beyond mere supply chain visibility
into a much richer and more immersive environment driven by intelligent and agnostic data, deep collaboration and instantaneous communication across entire supply chain ecosystems, all geared
towards driving innovation, competitive advantage and optimized supply chain execution.”

For more information or to request a product demo, please visit: ParkourSC.com

About ParkourSC

ParkourSC digitizes supply chain operations to improve resilience, increase agility, and drive strategic
innovation.  Our digital supply chain operations platform is powered by next-generation technologies
such as hyper-scale graph modeling, AI/ML, and massive real-time data ingestion from IoT and other
systems and signals.  Customers use ParkourSC to create intelligent digital twins of their supply chain,
continuously align planning and execution, foster collaboration across the extended enterprise, and
increase profitability by delivering new technology-enabled products, ensuring quality, compliance, and
sustainability, and eliminating millions of dollars of waste. For more information, visit: ParkourSC.com

ParkourSC Media Contact

Elena Philippou
10Fold Communications for ParkourSC
Email: ParkourSC@10fold.com

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